The out

THE FIRST LUXURY KIDNAPPING SERVICE

After more than a year spent in lockdown, a third of UK adults feel less like they are working from home and more like they are living at work.

More than 19 million days of annual leave were lost last year in the UK with many citing ‘they were too busy’ to take them off.

To help people break free from this dead end routine, we worked with THE OUT - a luxury car rental powered by Jaguar Land Rover and together we created a bespoke extraction service.

They are escorted to a brand new Land Rover Defender, told to select a postcode and drive. In the interests of breaking routine, their destination remains unknown.

To kick off this experience we released teaser GIFs on social media and partnered with several influencers to help them break their routine